Every eReleases plan includes national distribution. Choose what matters most for your story to explore the right media reach.
Reach newsrooms, journalists, and online outlets across the country. This is the foundation of every eReleases distribution.
View national distributionReach trade publications and specialized journalists who already cover your field. National distribution remains included.
Browse industry outletsAdd bloggers, creators, and specialized journalists relevant to your industry. This supplements your national distribution.
Browse influencer listsReach local reporters and news desks in a specific city, state, or region. National distribution may include local outlets, but it does not target their local desks.
Browse local outlets| Media List Type | Coverage | Best For | Included Outlets |
| National Newswire | Nationwide | Broad announcements, company news | AP, major newspapers, 4700+ websites |
| Industry-Specific | Trade publications | Industry announcements, B2B news | Trade magazines, industry blogs, specialized outlets |
| Influencer Lists | Social media, blogs | Consumer products, trending topics | 700,000+ bloggers & social media influencers |
| Local Markets | Regional/city-specific | Local events, regional business news | Local newspapers, TV & radio stations, city blogs |
Choose a category below to see sample media outlets. We’ll send your press release to the journalists most likely to cover your story.
Your release goes out through Cision PR Newswire to nearly every U.S. newsroom, plus AP News Network distribution to major papers nationwide. It reaches 4,700+ websites and outlets, and is permanently archived in PR Newswire for Journalists, where 90,000+ registered journalists can find it later.
Available on select plans: add industry-specific targeting to your national distribution. Outlets shown are trade publication samples, not a full list.
Depending on plan, add Cision’s influencer lists to your distribution to reach targeted bloggers, social media influencers, and specialized journalists.
National distribution may include local outlets, but doesn’t target their local news desks. Add Local Distribution to reach local reporters directly.
Ready to see where your release lands? [Explore pricing plans →]
A media list is a targeted set of journalists, editors, bloggers, and influencers likely to cover your story — built from a larger media database and prioritized by relevance, not size.
Each contact should include name, title, outlet, beat, and a verified contact method. eReleases continually re-verifies its 1.7M+ contact database, since journalists change outlets often enough that a six-month-old list is already going stale.
A list is campaign-specific. A directory is a browseable index by outlet or beat. A database is the full source both are built from. eReleases gives you all three: browse the directory above, or let us build the targeted list for you.
A media list, or press list, is a curated database of journalists, editors, bloggers, and influencers likely to cover your story. It includes their outlet, beat, and verified contact details, prioritizing relevance over volume.
A media list typically includes each journalist’s name, title, outlet, beat, location, and verified contact details. Because journalists frequently change roles, regular verification is essential.
A media list and press list are targeted contacts selected for a specific story. A media directory is a broader index organized by industry or location, while a media database is the full source behind both. eReleases uses its 1.7-million-contact database to target relevant journalists for each release.
A PR contacts database is a searchable, regularly updated collection of journalists, editors, bloggers, and influencers. The eReleases database includes 1.7 million+ contacts across national, local, trade, and digital media.
The eReleases database includes 1.7 million+ media contacts, including 700,000+ bloggers and influencers. Every distribution also reaches 4,700+ websites and is permanently archived for 90,000+ registered media professionals.
Build one yourself or use a distribution service. eReleases matches your release with verified contacts from our 1.7-million+ database by industry, location, or both, then handles delivery.
Several resources offer free or low-cost starting points for a media list, including HARO (Help a Reporter Out), Muck Rack’s free journalist search, and LinkedIn for finding individual reporters by beat. For small, targeted outreach campaigns, these can work, but free lists are rarely verified, quickly outdated, and limited in scope. For broader reach, eReleases handles targeting and delivery through flat-fee plans with no subscription or per-contact charges.
National distribution reaches media outlets nationwide. Local distribution targets reporters and news desks in a specific city, region, or state that may not receive national wire stories. eReleases offers both separately or together.
eReleases reaches national outlets such as AP, Reuters, The New York Times, CNN, and Axios; relevant trade and niche media; and local newspapers, TV stations, and news websites. Every distribution also appears on Google News, Yahoo News, and 4,700+ websites and databases.
Journalists frequently change jobs, beats, and contact details. Outdated lists waste outreach and hurt deliverability. eReleases continually verifies its database to reach active journalists who cover your industry.
Influencers can reach targeted, engaged audiences beyond traditional media. eReleases includes 700,000+ bloggers and social media influencers organized by industry.
It requires ongoing research and verification as journalists change jobs, beats, and outlets. For regular distribution, using an established database is often more efficient than maintaining your own list.